Grill'd 8 and Donate
8 and Donate is a key part of the Grill'd Relish membership program and works as a rewards program with a bit of a difference. Once the member has purchsed 8 burgers or salads they are then prompted to take a free burger or salad OR donate it to someone in need.
The email journey that had been running prior to the refresh worked, but needed a new look and feel. I worked together with our creative director to come up with a shoot concept, worked with our copywriter to write more engaging copy and put together animated GIFs using sequence shots and brand illustrations to make it a bit more fun.
The email journey that had been running prior to the refresh worked, but needed a new look and feel. I worked together with our creative director to come up with a shoot concept, worked with our copywriter to write more engaging copy and put together animated GIFs using sequence shots and brand illustrations to make it a bit more fun.
Throughout the journey, the user is educated on where their donation goes and talks to our donation goal. The user is also directed to a landing page to get a more indepth look at what exactly 8 and Donate is. To keep users engaged, they are rewarded with free chips and a free drink along the 8 and Donate journey.
The refresh brought a massive increase in open and click through rate.
The refresh brought a massive increase in open and click through rate.
